What is the trend of dog-friendly advent calendars?

Opportunity for pet food companies to create specialized and organic advent calendars for dogs.

What is the trend of natural and organic pet treats?

Disruptive innovation opportunity for pet treat manufacturers to develop all-natural and organic treats using recognizable ingredients.

What is the trend of charitable product offerings?

Opportunity for businesses to incorporate philanthropy into their product offerings, like donating proceeds to help animals in need.

What are the implications for the pet food industry?

Pet food companies can tap into the growing market of dog-friendly advent calendars and develop innovative products.

What are the implications for the pet treat manufacturing industry?

Manufacturers of pet treats can capitalize on the trend of natural and organic treats and introduce new and healthier options for pets.

What are the implications for the retail and e-commerce industry?

Retailers and online pet stores can offer charitable product offerings, attracting socially-conscious consumers while supporting a good cause.

Dog-Friendly Advent Calendars : Dog Friendly Advent Calendars

Dog-Friendly Advent Calendars

BarkShop's Countdown is Full of Pet-Pleasing Peanut Butter Treats

Laura McQuarrie — November 13, 2019 — Lifestyle

References: barkshop

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As well as including pets in their actual celebrations on Christmas Day with gifts, many pet owners are passionate about counting down to the holiday with treat-filled dog-friendly advent calendars. BarkShop's advent calendar for dogs is filled with all-natural peanut butter and carob treats that are full of organic ingredients that people will recognize. Both of the treats are made with a base of oats, barley and honey, plus other additions like organic coconut and vanilla for added flavor. The treats are vegetarian and free from wheat, corn and soy, offering a nourishing snack for dogs to enjoy during most of the days in December.

5% of BarkShop proceeds are put directly towards helping dogs in need, which helps animal lovers keep the giving spirit alive during the holiday season and beyond.

Trend Themes

Dog-friendly Advent Calendars — Opportunity for pet food companies to create specialized and organic advent calendars for dogs.
Natural and Organic Pet Treats — Disruptive innovation opportunity for pet treat manufacturers to develop all-natural and organic treats using recognizable ingredients.
Charitable Product Offerings — Opportunity for businesses to incorporate philanthropy into their product offerings, like donating proceeds to help animals in need.

Industry Implications

Pet Food — Pet food companies can tap into the growing market of dog-friendly advent calendars and develop innovative products.
Pet Treat Manufacturing — Manufacturers of pet treats can capitalize on the trend of natural and organic treats and introduce new and healthier options for pets.
Retail and E-commerce — Retailers and online pet stores can offer charitable product offerings, attracting socially-conscious consumers while supporting a good cause.

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