As well as including pets in their actual celebrations on Christmas Day with gifts, many pet owners are passionate about counting down to the holiday with treat-filled dog-friendly advent calendars. BarkShop's advent calendar for dogs is filled with all-natural peanut butter and carob treats that are full of organic ingredients that people will recognize. Both of the treats are made with a base of oats, barley and honey, plus other additions like organic coconut and vanilla for added flavor. The treats are vegetarian and free from wheat, corn and soy, offering a nourishing snack for dogs to enjoy during most of the days in December.
5% of BarkShop proceeds are put directly towards helping dogs in need, which helps animal lovers keep the giving spirit alive during the holiday season and beyond.
Key Themes Behind This Trend
- Dog-friendly Advent Calendars
- Opportunity for pet food companies to create specialized and organic advent calendars for dogs.
- Natural and Organic Pet Treats
- Disruptive innovation opportunity for pet treat manufacturers to develop all-natural and organic treats using recognizable ingredients.
- Charitable Product Offerings
- Opportunity for businesses to incorporate philanthropy into their product offerings, like donating proceeds to help animals in need.
Where This Applies
- Pet Food
- Pet food companies can tap into the growing market of dog-friendly advent calendars and develop innovative products.
- Pet Treat Manufacturing
- Manufacturers of pet treats can capitalize on the trend of natural and organic treats and introduce new and healthier options for pets.
- Retail and E-commerce
- Retailers and online pet stores can offer charitable product offerings, attracting socially-conscious consumers while supporting a good cause.
