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Timeless Water-Conserving Denim

New York Brand DL1961 Launched its Chic Spring 2020 Collection

— January 21, 2020 — Eco
DL1961 is a New York-based apparel brand that's committed to reducing fashion's impact on the planet for future generations. According to the brand, the average pair of jeans uses 1500 gallons of water to produce -- however, the average pair of DL1961 jeans use less than 10 gallons. To accomplish this feat, the sustainably brand uses its vertically integrated, self-powered facility with energy-efficient machinery to preserve resources.

DL1961 recently launched its Spring 2020 collection that includes denim for men, women, kids, and pets, all created for "unparalleled comfort." The line features an elevates and modern aesthetic and the range includes jeans, jackets, shirts, and more that will quickly become a staple in your wardrobe.


Image Credit: DL1961
Trend Themes
1. Sustainable Fashion - Sustainability focus in apparel brands can lead to a greater emphasis on eco-friendly production techniques and materials.
2. Water Conservation - The fashion industry can explore ways to reduce water usage in the production process to appeal to environmentally conscious customers.
3. Vertical Integration - More apparel companies can benefit from vertically integrating their production processes to optimize efficiency and reduce their environmental impact.
Industry Implications
1. Apparel Manufacturing - Innovative techniques and technologies can be developed to reduce the environmental impact of apparel production, while also optimizing efficiency and reducing costs.
2. Pet Fashion - Pet apparel brands can cater to customers who prioritize sustainability, producing eco-friendly and water-efficient products for pet clothing.
3. Children's Fashion - Eco-friendly children's clothing can become increasingly popular by prioritizing water conservation and sustainability through advanced production techniques and materials.
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