I really like the DKNY Jeans Spring 2011 ad campaign's take on the whole street-style focus in the fashion industry as of late. Instead of blatantly taking posed photos, it has a more voyeuristic, stalker feel that is both candid and editorial.
Photographed by Nathaniel Goldberg, the DKNY Jeans Spring 2011 ad campaign is especially interesting because it also injects a vintage vibe that is huge in photography right now. Enjoy the ads, which star models Heidi Mount, Kori Richardson, Tatiana Turin, Jasmine Tookes, Max Motta and Mariya Melnyk, in the gallery above.
Key Themes Behind This Trend
- Voyeuristic Fashion
- There is potential for fashion brands to embrace a more candid and voyeuristic approach towards fashion photography and advertising.
- Vintage Photography
- Brands can capitalize on the trend of vintage-style photography in their ad campaigns to add a unique and nostalgic touch to their brand storytelling.
- Street-style Focus
- Fashion brands can incorporate more street-style elements into their campaigns to resonate with the current fascination with candid, authentic fashion looks.
Where This Applies
- Fashion Industry
- Fashion brands can incorporate these trends into their next ad campaign to make their marketing messages stand out among competitors.
- Photography Industry
- Photographers can experiment with these styles to offer alternatives and new ways of approaching fashion photography.
- Advertising Industry
- Marketers can utilize these trends to create more engaging and relatable ad campaigns that resonate with their target audiences.
