Magnetic Module Action Cameras

The DJI Action 2 Enables Accessories to Be Easily Added

The DJI Action 2 action camera is a multifunctional photography accessory for avid adventurers and shutterbugs alike that will provide them with a customizable way to document their experiences.

The camera features a cubic construction that is waterproof to 10-meters, which is increased to 60-meters with the Waterproof Case. The camera boasts a magnetic locking design that will enable users to swap out accessories and opt for different modules to accommodate different needs or preferences.

The DJI Action 2 action camera is capable of offering a 4K resolution at 120 fps and a 155-degree field-of-view to enable a wide range of different photographical effects. Available now for preorder, the camera is priced at $399 and maintains a compact design that can be easily stowed between uses.

Modular Action Cameras
The trend towards modular action cameras provides opportunities for disruptive innovation in customizability and versatility.
Magnetic Locking Design
The use of magnetic locking designs in action cameras creates opportunities for easily swappable accessories and add-ons.
Compact High-performance Cameras
The trend towards small and lightweight high-performance cameras offers opportunities for disruptive innovation in convenience and portability.

Who This Affects Most

Outdoor and Adventure
The outdoor and adventure industry stands to benefit from the customizable, versatile, and rugged design of these modular action cameras.
Photography and Videography
The photography and videography industry can benefit from the high-performance, customizable and versatile features of modular action cameras.
Consumer Electronics
The consumer electronics industry stands to attract camera users who are seeking high-performance and easily customizable cameras.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 68%
Freshness 11%