Ditto Jeans
Going Like Sixty — January 30, 2008 — Fashion
References: shopintuition.resultspage
Flare denim is making a huge comeback. In the '70's Farrah "of the big hair" Fawcett practically would only been seen in Dittos. They had a distinctive horseshoe panel on the back. So Dittos are making a huge comeback with a expected huge price increase. The flares will set you back close to a couple hundred bucks if not more.
Implications - The featured article is a good example of making something that was old new again. Updating an older version of practically anything will gain consumer interest because of the "new" factor. Many people feel the need to have the latest and greatest of everything so advertisers that use keywords and phrases such as 'new' and 'all the rage' will easily draw their consumers in.
Implications - The featured article is a good example of making something that was old new again. Updating an older version of practically anything will gain consumer interest because of the "new" factor. Many people feel the need to have the latest and greatest of everything so advertisers that use keywords and phrases such as 'new' and 'all the rage' will easily draw their consumers in.
Trend Themes
1. Flare Denim Comeback - Bringing back flare denim from the 70s is a disruptive innovation opportunity to capitalize on nostalgia and cater to consumers' desire for something new.
2. Retro Fashion Revival - Reviving older fashion styles like flare denim presents a disruptive innovation opportunity to tap into the growing trend of nostalgia-driven consumer preferences.
3. Vintage-inspired Clothing Resurgence - The resurgence of vintage-inspired clothing, such as Dittos jeans, offers a disruptive innovation opportunity to target fashion-forward consumers seeking unique and nostalgic fashion choices.
Industry Implications
1. Fashion Retail - The fashion retail industry can harness the disruptive innovation opportunity of the flare denim comeback by stocking vintage-inspired clothing like Dittos jeans to cater to consumer demand.
2. Advertising and Marketing - In the advertising and marketing industry, leveraging the nostalgia factor and promoting the 'new' aspect of revived fashion trends like flare denim can create disruptive innovation opportunities to attract consumers and increase sales.
3. Apparel Manufacturing - Apparel manufacturing companies have a disruptive innovation opportunity to produce and distribute flare denim and other retro fashion styles to tap into the growing demand for vintage-inspired clothing.
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