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Ditto Jeans

 - Jan 30, 2008   Updated: May 4 2011
References: shopintuition.resultspage
Flare denim is making a huge comeback. In the '70's Farrah "of the big hair" Fawcett practically would only been seen in Dittos. They had a distinctive horseshoe panel on the back. So Dittos are making a huge comeback with a expected huge price increase. The flares will set you back close to a couple hundred bucks if not more.

Implications - The featured article is a good example of making something that was old new again. Updating an older version of practically anything will gain consumer interest because of the "new" factor. Many people feel the need to have the latest and greatest of everything so advertisers that use keywords and phrases such as 'new' and 'all the rage' will easily draw their consumers in.