The UK-based alternative clothing label 'Disturbia Clothing' loudly and proudly embraces individuality through its angry, anti-corporate sloganeering and imagery. The cult-like clothing line was born in 2003 and it spun into popularity when a controversial t-shirt design included a Coca-Cola parody slogan that read, "Always commercial to the Core, Humanity will be happy the day the last bureaucrat is hung by the guts of the last capitalist." The edgy and witty imagery always creates a buzz, like the punked-up Mickey Mouse skull printed tee that said "Want Disturbia."
Disturbia Clothing is always different and never mainstream, exuding the gothic hipster persona. The often dark tones subliminally depicting the dark side of popular culture by parodying and replacing iconic imagery and childhood nostalgia with angry slogans. Disturbia Clothing plays on Antisemitism, rejecting restrictive ideologies, in true Punk-Goth like fashion.
However, the recent 2013/2014 collections have "lightened up" by infusing dark and light tones, paired with hints of neon color. Disturbia Clothing accomplishes the Uber-British punk DIY look to a T.
What's Driving This Trend
- Alternative Clothing
- There is an opportunity for disruptive innovation in the fashion industry by creating alternative clothing brands that embrace individuality and anti-corporate messaging.
- Gothic Hipster Culture
- Exploring the intersections of gothic and hipster culture could lead to innovative fashion designs with dark and witty imagery that resonate with a niche audience.
- Parodying Iconic Imagery
- There is potential for disruptive innovation in the apparel industry by creating designs that subvert and parody iconic imagery to create a unique and edgy aesthetic.
Who This Affects Most
- Fashion
- The fashion industry has an opportunity to embrace alternative clothing styles and incorporate anti-establishment messaging to appeal to a rebellious consumer base.
- Streetwear
- Streewear brands can tap into the gothic hipster aesthetic and incorporate dark and witty imagery to create unique and edgy clothing lines.
- Graphic Design
- The graphic design industry can explore the subversion of iconic imagery and create disruptive designs that challenge societal norms and expectations.
