Disney is feeling more environmentally conscious this Earth Day. The release of Disney Nature's motion picture 'Earth' is the first Disney documentary to be released under the new label, Disneynature.
The film which utilizes images instead of celebrity endorsements focuses on Polar bears, humpback whales and elephants. To keep with the spirit of Earth Day, Disney plans to plant a tree for every audience member that sees Earth on its opening weekend.
Earth Day was the idea of late US senator Gaylord Nelson in 1969 and has since spread to 174 nations.
Key Themes Behind This Trend
- Eco-friendly Entertainment
- Increasing initiatives to spread environmental awareness through entertainment.
- Social Responsibility Programs
- Implementing social responsibility programs to connect with conscious customers.
- Nature-inspired Marketing
- Utilizing natural elements to market products/services.
Where This Applies
- Film Industry
- Opportunities for the film industry to implement eco-friendly practices to minimize their carbon footprint.
- Tourism Industry
- Marketing eco-tourism as a socially responsible model to attract conscious travelers.
- Corporate Social Responsibility (CSR)
- Encouraging CSR initiatives as a way to address environmental and social issues while connecting with customers.
