Disney has begun licensing fresh fruit in European supermarkets. Shoppers are ready to buy their satsumas and Disney is going to branch out into apples and bananas. To further entice children to eat their fruit they are placing collectible stickers on all their fruit which can be later transferred to a sticker book. (GUSH Magazine)
Implications - Nutritious eating is important at all ages, especially during youth when the body is still developing. Disney capitalizes on their target demographic of children (and the parents who care for them) with their decision to sell fruit, which demonstrates the company's ability to use their existing assets in a way that shows thinking outside of the box.