The Disney+ app will now be available on Vizio TVs, through an update to the SmartCast platform. The update allows users to search for content directly from the SmartCast home screen. Additionally, the Disney+ app on Vizio TVs will be able to operate in 4K and HDR playback. Vizio TVs located in the United States, Canada, and Puerto Rico will get access to the new features.
The new update allows users to access their Disney+ account in a more streamlined way, as it is directly available through their TV. The new streamlined functions could entice more people to use Vizio TVs, and it may entice Vizio TV owners to subscribe to the Disney+ streaming service.
Image Credit: Disney
What's Driving This Trend
- Tv-integrated Streaming Apps
- The trend of integrating streaming apps into TVs is disrupting traditional cable and satellite providers as more consumers opt for on-demand content.
- Direct Account Access Via TV
- Allowing users to access their streaming accounts directly through their TV could be an opportunity for companies to build brand loyalty and increase user engagement.
- 4K and HDR Playback
- The trend towards higher quality streaming content is creating new opportunities for TV manufacturers and content providers to differentiate themselves.
Who This Affects Most
- Consumer Electronics
- TV manufacturers such as Vizio are disrupting traditional cable providers by offering integrated streaming apps that provide on-demand content.
- Streaming Services
- Companies such as Disney+ are partnering with TV manufacturers to provide direct access to their streaming platform via TV, potentially increasing user engagement and subscription rates.
- Content Providers
- The trend towards higher quality streaming content is creating new opportunities for content providers to differentiate themselves and attract customers seeking better viewing experiences.
