Casual Retro Fashion

The Dirty Rich SS11 Collection is a Throwback to the 90s

Although Dirty Rich is only known as an online shop that provides stylish gals with hard-to-get Australian fashion labels such as Hellz Bellz, Married to the Mob and Princess to the Posse, they have finally released their own Dirty Rich SS11 collection. Of course, it is only a small step considering that it is only made up of two tops, but I'm sure it's only the beginning of something great.

The Dirty Rich SS11 collection features the Surry Hills 2010 tank as well as a more fitted Rich Raglan shirt that has a rather retro look. Perfect for casual summer days, these shirts can easily fit into just about any wardrobe.

The Dirty Rich SS11 collection is reasonably priced at $45 for each shirt.

Retro Fashion Revival
Opportunities for fashion industry leaders to create affordable 90s-inspired clothing lines.
Nostalgia Marketing
Opportunities for businesses to capitalize on consumer longing for previous fashion trends.
Online Fashion Retail Expansion
Opportunities for fashion retailers to expand their online offerings with unique and in-house designed collections.

Sectors Adopting This

Fashion Retail
Creating in-house designed, 90s-inspired clothing lines that are affordable yet trendy and fashionable.
Marketing
Developing marketing campaigns that cater to consumers’ desires for nostalgic fashion trends.
E-commerce
Launching online stores that offer unique and in-house designed collections for a wider consumer base.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 54%
Freshness 8%