The Dior Magazine 6 editorial featuring model Stella Tennant showcases the often forgotten beauty of motion. Instead being frozen in a particular position or pose, Tennant is captured in mid-motion by photographer Willy Vanderperre.
Vanderperre used a black and white filter to bring the motions of Tennant further to life. The offbeat nature of the images was added to by the outfit pairings of stylist Olivier Rizzo.
In each picture, Rizzo mixed elegant ball gowns, jumpsuits and haute cocktail dresses with studded running shoes. He thus made a rather convincing case for the merger of couture with athletic apparel, a path that is both difficult yet rewarding to go down. Rizzo pulled off the feat with what appears to be much ease.
Key Themes Behind This Trend
- Mid-motion Fashion Editorials
- There is an opportunity for fashion brands to experiment with mid-motion fashion photography to showcase their designs in a unique and dynamic way.
- Merger of Couture and Athletic Apparel
- The combination of elegant ball gowns and athletic footwear seen in this editorial presents a disruption opportunity for fashion brands to merge the world of high fashion with athletic wear.
- Black and White Color Filter in Editorials
- The use of black and white filters in fashion editorials presents an opportunity for photographers to bring motion and life to their shots, while also creating a classic, timeless look.
Where This Applies
- Fashion Industry
- Fashion brands can utilize mid-motion photography and the merger of couture and athletic apparel to create dynamic campaigns and stand out in a highly competitive industry.
- Photography Industry
- The use of black and white filters and mid-motion photography presents an opportunity for photographers to experiment with unique styles and differentiate themselves in a crowded industry.
- Athletic Apparel Industry
- The merger of high fashion and athletic wear in this editorial presents an opportunity for athletic apparel brands to expand their market and tap into the high-end fashion industry.
