Fashion is a form of art and some can argue that modelling is as well, so it is only natural that the Dior Homme Winter 2014 ad campaign embrace performance art to show off its latest offerings. Yet instead of being inspired by these two areas specifically, the Dior Homme Winter 2014 campaign draws from the video work of German 'social sculptor' Joseph Beuys.
Comprised of both moving and still images, the Dior Homme Winter 2014 ad campaign was put together by Willy Vanderperre. It stars models Jake Lucas, Laurie Harding, Thibault Charon and Louis Bauvir, who all occupied a stark white room. Full of attitude, the images revolved around the concept of “masculinity as performance.”