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The Dior Homme Sweat High Sneakers are a Pair of Haute High Tops

 - Feb 22, 2011   Updated: Aug 11 2011
References: restir & highsnobiety
From the Spring/Summer 2011 collection, the new Dior Homme Sweat High Sneakers are a pair of comfy cotton kicks.

The stylish shoes feature a mix of white leather and soft gray fleece with accents of navy and red stripes. The design is light and simple and features an haute high-top style. The Dior Homme Sweat High Sneakers have a super clean look, perfect to kick around in for the warm summer weather.

Implications - The fashion industry is trying to elevate some of their staple wares to high-end level as a way to generate more revenue. They're accomplishing their goal through clever marketing. Corporations in other industries may similarly charge higher premiums for their goods if they advertise their wares as though they're extremely exclusive and valuable.