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Flowery Perfumed Polish

Dior Beauty Scented Nail Polish Will Make You Smell Like a Garden

— January 19, 2012 — Fashion
Perfumed nail polish may be the next thing in the world of manicures, so if you're ready to infuse your digits with a lovely scent, try the Dior Beauty Scented Nail Polish. Dior Beauty has launched two shades to get your fingernails smelling like waterlilies and lilacs.

The first shade, called 'Waterlily,' is a lovely lilac purple color and the second is a soft mint green hue called 'Forget-Me-Not.' According to Dior's website, both nail polishes -- which retail for $23 each -- will release an "intoxicating rose fragrance" once dry. There's no mention, however, of how long the scents will last. Nonetheless, both shades of the Dior Beauty Scented Nail Polish are limited edition, so don't wait to snatch them up.
Trend Themes
1. Perfumed Nail Polish - The trend of creating nail polish with fragrances creates opportunities for beauty brands to expand their product offerings and potentially enhance the consumer experience.
2. Limited Edition Collections - The popularity of limited edition collections creates an opportunity for beauty brands to create buzz and excitement around their brand by releasing exclusive and unique products to the market.
3. Scented Beauty Products - The trend of creating scented beauty products beyond perfumes presents an opportunity for beauty brands to differentiate themselves and offer multi-functional products to consumers.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can potentially disrupt the market by exploring innovative ways of infusing scent into their products to offer a unique and memorable experience to their customers.
2. Fashion and Apparel - Fashion and apparel brands can potentially expand their product offerings by creating collections that incorporate fragrances into clothing items or accessories, creating a unique multi-sensorial experience for consumers.
3. Home Fragrances - Home fragrance brands can potentially disrupt the market by exploring innovative ways to incorporate fragrances into unexpected products such as cleaning supplies or home decor to create a more pleasant and inviting environment for consumers.
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