The latest unveiling of the DIME collaborative project is done alongside New Balance for the Summer 2020 season and it embodies a minimal look. The upcoming launch is one of the newest footwear designs to join the Montreal-based streetwear brand.
In recent times, DIME worked alongside footwear brands such as Vans and DC Shoes, which are central to skatewear culture. This time around, the New Balance collaborative design is more casual and suitable for a day to day lifestyle footwear. The teaser of the collaboration was showcased online on Instagram, on @dimemtl. The shoe boasts a silver colorway that has branding accents that nod to both contributing brands on the tongue portion of the shoe.
Image Credit: Dime
Key Themes Behind This Trend
- Minimal Sneaker Designs
- There is a growing trend towards minimalistic sneaker designs that prioritize clean lines and simplicity.
- Streetwear Collaborations
- Collaborations between streetwear and sneaker brands are becoming increasingly popular and lucrative.
- Social Media Teasers
- Teasers and sneak peeks of upcoming products on social media is an effective marketing strategy.
Where This Applies
- Footwear Industry
- The footwear industry should explore ways to streamline their designs with a focus on minimalism and collaboration.
- Streetwear Industry
- The streetwear industry should prioritize creating collaborations with footwear brands to attract more customers.
- Marketing Industry
- Marketing agencies should work with their clients to develop social media strategies that utilize teaser campaigns to build hype around new products.
