The Chinese division of Microsoft recently released a new app that provides digital companionship for users. As more and more of our communication is done digitally, it seems only natural to create an app specifically for virtual interactions.
The app is called 'Xiaoice' and it provides a realistic relationship experience for users. The app is designed to act as a virtual girlfriend who can be loved, but also return feelings of affection. Unlike other virtual characters such as Siri, Xiaoice interacts with users in a more intimate way. The virtual girlfriend not only remembers facts from different conversations, but she can also reply with personalized messages and even jump into social media conversations.
This type of digital companionship has already proven extremely popular and the average user is reportedly interacting with the app about 60 times per month.