In this Design Scene Exclusive shoot, model Arthur Sales rocks bight and bold menswear pieces photographed by the talented Enokae. With styling by Fernando Torres and grooming by Aaron Blondell, this stunning photo series captures the essence of summertime style in the city, as Sales, a Brazilian top model, poses elegantly in a variety of settings ranging from the coffee shop to the sidewalk.
Selected for the Design Scene Exclusive series are dapper urban looks from designers including Lanvin, Hugo Boss and Paul Smith. Bright colors added here and there -- such as an orange sweater and yellow suit -- are mixed with neutrals to offer a hint of fresh summer style. Other fashionable highlights include a purple paisley printed shirt by COS, a bold blue double-breasted blazer by Hacket and a slick black trench by Mihara Yasuhiro.
What Makes This Trend Stand Out
- Bold Menswear
- There is a disruptive innovation opportunity for fast fashion brands to incorporate bright and bold menswear pieces into their collections.
- Summer Style
- Brands can capitalize on the essence of summertime style in the city by offering seasonal collections that include pops of bright colors mixed with neutrals.
- Dapper Urban Looks
- There is an opportunity for luxury menswear designers to explore dapper urban looks with pops of bold colors that can be incorporated into ready-to-wear collections.
Sectors Adopting This
- Fashion and Apparel
- Fast fashion brands can explore bold menswear options for their collections.
- Luxury Menswear
- Luxury menswear designers can incorporate dapper urban looks and bold colors into their ready-to-wear collections.
- Retail and Marketing
- Retailers can use the essence of summertime style in the city as a theme for their seasonal campaigns.
