Pretend Watches

Denise Reytan Makes ‘t1mepeace' for Worry-Free Days

Denise Reytan has made watches a little less practical, but a little less stress-inducing. Her latest jewelry design, the 't1mepeace' (oh, clever) is made entirely out of stainless steel.

The 't1mepeace' is shaped to look like a regular watch, but is non-operational. Denise Reytan made it in hopes people will wear it in place of their regular watch and thereby will forget what time it is and enjoy life.

Implications - Consumers are looking for products that provide a sense of release from the stresses of everyday life, and these pretend timepieces provide a fashionable accessory without the pressure of time constraints. Using the familiarity from a traditional product and altering it slightly to address specific consumer desires is a great way for companies to sell their products.

Stress-relief Products
Opportunity to create products that offer a sense of release from everyday stress.
Fashionable Accessories
Potential for designing accessories that serve a purpose beyond their traditional function.
Altered Traditional Products
Chance to modify traditional products to better align with consumer desires.

Sectors Adopting This

Fashion Jewelry
Opportunity for jewelry designers to create fashionable accessories with unique features.
Wellness Industry
Potential for stress-relief product manufacturers to tap into the growing wellness market.
Consumer Goods
Space for companies to innovate and modify traditional products based on changing consumer needs.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 44%
Freshness 8%

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