Joining a long list of celebrities who have been featured in Ann Taylor campaigns, including Heidi Klum, Milla Jovovich, Katie Holmes and Naomi Watts, the Demi Moore for Ann Taylor Fall 2011 ad campaign is elegant and refined.
Moore explains that the collaboration was a long time coming. "When I was a teenager and I moved to L.A., I remember going to the old Century City mall, and there was Ann Taylor. And it was a very prominent and memorable part of my youth and shopping experience."
The Demi Moore for Ann Taylor ads are extremely fitting for the actress' personal style, which she defines as "classic with a little bit of an edge."
The photos were shot by world-famous fashion photographer Patrick Demarchelier and will be released just in time for September campaigns.