French sporting goods retailer Decathalon has announced the launch of its first-ever ski and outerwear rental service in the UK. The new service arrives thanks to Decathlon's new partnership with the popular rental platform, Hirestreet.
Now, Hirestreet customers will be able to rent Decathalon ski and outwear products for a four-day time period rather than buy them at full price. As a result, the new service offers Brits who are interested in skiing and hiking (but do not regularly partake in these activities) an affordable alternative to full-priced gear. The Decathlon collection being sold by Hirestreet includes 18 different lines of hiking and ski jackets and pants with sizes ranging from six to 16.
“It is another way in which we are making sport more accessible – through convenience, price point, and flexibility, all while reducing our impact on the planet," said Decathlon rental manager Sharon Poulter.
Image Credit: Decathlon
Why This Trend Is Growing
- Affordable Outdoor Gear Rentals
- The trend of affordable outdoor gear rental services that cater to those who participate in outdoor activities infrequently provides opportunities for retail stores to build partnerships with rental platforms and create innovative models of making sport more accessible.
- Collaborative Sharing Economy
- The growth of collaborative sharing economy models in the outdoor sports industry provides opportunities for retailers to expand their customer base through partnerships with rental platforms and provide customers with affordable outdoor gear rental services.
- Sustainable Rental Services
- The trend of sustainable rental services in the outdoor sports industry provides opportunities for retailers to tap into the growing consumer demand for eco-friendly services and products by offering rental services that reduce the impact on the planet.
Industries Being Reshaped
- Sporting Goods Retail
- Sporting goods retailers can explore affordable gear rental services and partner with rental platforms to expand their customer base, offer high-quality services, and build sustainable rental models.
- Collaborative Consumption Platforms
- Collaborative consumption or rental platforms that cater to outdoor sports enthusiasts can partner with sporting goods retailers to expand their inventory, provide affordable rental services, and create more efficient business models.
- Sustainable Outdoor Sports Industry
- The outdoor sports industry can leverage sustainable models of rental services to reduce their environmental impact, appeal to customers' eco-friendly values and provide affordable outdoor gear rental services.
