Decanter Trend Report

Find Out How Wine Glassware Can Create Change in Your Industry

Enjoying a full-bodied Cabernet Sauvignon from Sonoma County or a bold Shiraz made in the Barossa Valley requires more than just a large goblet wine glass. To fully enjoy the flavors, tannins and aromas, wine drinkers must aerate these varietals, along with many others like Barolo, GSMs and Syrah. With dozens of examples and 5 PRO Trends, the Decanter Trend Report will give users a glance at the bevy of innovative glassware that entices "winos" everywhere.

Glassware is a lucrative industry because it's so broad and has so much variety. Not long ago, this wasn't the case for decanters. Most were made in the traditional style, leaving out creativity and eccentric design altogether. However, more recently we have tracked trends that highlight innovative and creatively unique designs in decanter glassware. One example of this is our Dinervolution PRO Trend, which looks at how restaurants are getting more creative with table presentation and glassware, including oddly shaped decanters.

Creative Decanter Glassware
Innovative and unique designs in decanter glassware present disruptive innovation opportunities for the glassware industry.
Eccentric Table Presentation
Restaurants getting creative with table presentation and glassware, including oddly shaped decanters, create disruptive innovation opportunities for the hospitality industry.
Enhancing Wine Enjoyment
Developing glassware that enhances the flavors, tannins, and aromas of different varietals creates disruptive innovation opportunities for the wine industry.

Sectors Adopting This

Glassware Industry
The broad and varied glassware industry can benefit from the disruptive innovation opportunities presented by creative decanter glassware designs.
Hospitality Industry
Restaurants that embrace eccentric table presentation and unique glassware, such as oddly shaped decanters, can create a disruptive innovation in the hospitality industry.
Wine Industry
The wine industry could benefit from the development of glassware that enhances the enjoyment of different varietals, including creating disruptive innovation opportunities.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 35%
Freshness 8%