'Dear Living World' Tumblr archives moving Harry Potter-like photographs, which have been created using the smartphone app Cinemagram.
The blog allows Cinemagram users to submit their creations alongside a caption starting with 'Dear Living World,' to reflect upon their post. The result is an archive of people's joys, contemplations and mindless doodles -- which creates a pretty special sentimental community of users. The Cinemagram app picks a great time to enter the market, piggybacking off the wave of success created by Instagram (and branded with a similar name).
Though the Cinemagram Twitter also 'Retweets' photos 'Tweeted' at them, this blog is a more intimate way for users to share in this novel experience -- and since Tumblr is such a GIF-loving community, some submissions are likely to get massive shares!
What's Driving This Trend
- Moving Picture Compilation
- Apps and platforms that allow users to create and share moving picture collages will continue to gain popularity and users.
- Sentimental Community
- Communities that connect people through shared emotions and experiences will become more prevalent and important in the digital age.
- Instagram Succession
- Apps that offer new and unique ways to share visual content will take over from mainstream apps like Instagram.
Who This Affects Most
- Social Media
- Social media platforms will need to continue to innovate and adapt in order to keep up with consumer demand for new and exciting ways to create and share content.
- Mobile Apps
- Mobile app developers will need to keep pace with changing consumer preferences and continue to offer new and innovative ways to create and share content.
- Digital Content Creation
- The demand for tools and platforms that allow users to create and share visual and other forms of digital content will continue to grow and evolve.
