'Dear Living World' Tumblr archives moving Harry Potter-like photographs, which have been created using the smartphone app Cinemagram.
The blog allows Cinemagram users to submit their creations alongside a caption starting with 'Dear Living World,' to reflect upon their post. The result is an archive of people's joys, contemplations and mindless doodles -- which creates a pretty special sentimental community of users. The Cinemagram app picks a great time to enter the market, piggybacking off the wave of success created by Instagram (and branded with a similar name).
Though the Cinemagram Twitter also 'Retweets' photos 'Tweeted' at them, this blog is a more intimate way for users to share in this novel experience -- and since Tumblr is such a GIF-loving community, some submissions are likely to get massive shares!