The Dead Castle Project AW11 Lookbook is on the Dark Side

 - Oct 17, 2011
References: deadcastleproject &
The Dead Castle Project AW11 collection offers toned-down Gothic looks for those who want a darker edge to their wardrobe without falling head-first into the abyss. Although not quite cherry, this catalog is quite the departure from the fashion label's usual dose of deathly themes. Instead of being surrounded by tombstones and other cemetery staples, the Dead Castle Project AW11 catalog takes place smack dab in the middle of nature.

Of course, the hipster brand is still steeped in melancholy. Even as the models in the Dead Castle Project AW11 lookbook "frolic" around, the black-and-white stills just emphasizes the monochromatic fashion. Yet that is what this label does best, along with illustrated tees and superb lettering. The accompanying video shows off stylist Sarah Webb's interpretation of the Sydney label's designs.