The Malu Day Cream SPF is a product offered by Honua Hawaiian Skincare—a family-owned business that is based in Santa Rosa, California. The brand brings a refreshing take on skincare as its formulas celebrate "Hawaiian culture, botanicals, and aesthetics."
The Malu Day Cream SPF is a combination of "modern natural protectants" and traditional Hawaiian ones. The formula is designed to be reef-safe (to honor the ocean) and nourishing for the skin. The product includes an unforgettable scent of jasmine, antioxidant-rich noni, and incredibly nourishing laukahi. The cream is broad-spectrum, with non-nano zinc oxide.
A percentage of proceeds from Honua Hawaiian Skincare's Malu Day Cream SPF are funneled to Sustainable Coastlines Hawaii which is a not-for-profit that works to educate the community on sustainability and to keep the oceans free from waste.
Image Credit: Good Intent
What's Driving This Trend
- Hawaiian-inspired Skincare
- Opportunities for developing sustainable and culturally-inspired skincare products that honor the environment and celebrate diverse communities and aesthetics.
- Reef-safe Sun Protection
- Opportunities for creating innovative and eco-friendly sunscreens that protect skin while preserving coral reefs and marine ecosystems.
- Charitable Partnerships
- Opportunities for forming partnerships with non-profit organizations to support social and environmental causes as part of brand missions and marketing strategies.
Who This Affects Most
- Skincare
- The skincare industry can create more sustainable and culturally-inspired products that meet consumer demand for conscious and inclusive beauty choices.
- Sunscreen
- The sunscreen industry can develop innovative and eco-friendly formulas that provide adequate skin protection without harming the environment or marine life.
- Non-profit
- Non-profit organizations can form partnerships with skincare and sunscreen brands to support shared social and environmental goals and raise awareness amongst consumers.
