The Dark Knight Rises received generally positive critic reviews and a lot of anticipation and hype, as is outlined by the 'Dark Knight Rises' infographic. With a $250 million budget, the Dark Knight Rises finale was a big deal from start to finish. Coming off the uber-successful Dark Knight, the final piece of the Batman puzzle had some big shoes to fill from its successor.
The film now holds the number three position behind Harry Potter and the Deathly Hallows Part Two and the Avengers for highest grossing opening weekend -- beating out the Dark Knight. Overall, between major movie critic sites such as Rotten Tomatoes and MetaCritic, the movie has a 4.5/5 average rating. It has done best in terms of ratings with the under 18 crowd, but holds mostly above an 80 percent approval rating from both genders throughout the rest of the age ranges.
Key Themes Behind This Trend
- Movie Revenue Analytics
- Using analytics to determine revenue and success of films
- Youth Targeted Movie Marketing
- Marketing films specifically towards the under 18 demographic
- Online Movie Review Platforms
- Growing popularity and influence of online movie review platforms such as Rotten Tomatoes and MetaCritic
Where This Applies
- Movie Production
- Opportunities for movie producers to utilize analytics to make informed decisions and better market their films
- Advertising and Marketing
- Opportunities to tap into the growing demographic of under 18 movie goers and target them specifically
- Media and Entertainment
- Opportunities for online movie review platforms to expand their reach and influence in the industry
