These customizable cards solve the problem of never being able to find the perfect greeting card for a very specific occasion, relationship or congratulations. The Jones-Withey cards each have multiple lists of phrases from which you can check mark to best capture what you're trying to say.
The cards can say anything from, "Hope you didn't have an uneventful wedding" to "It's time to totally forget about, then send a belated card for that... special day." The customizable cards, like the Kickstarter project, are done in a comedic way, providing humor in their specificity. However, that being said, modern times bring many unique situations that the standard cliche card simply doesn't address. The hilarious cards provide a way to not only celebrate but address negative occasions as well as unexpected events.
Why This Trend Is Growing
- Customizable Greeting Cards
- By adding checkboxes, manufacturers can create custom-fit and versatile cards for all kinds of occasions.
- Humorous Greeting Cards
- Comedy writers and designers can continue to create funny and poignant cards that tap into previously untapped occasions and themes.
- Interactive Greeting Cards
- Incorporating augmented reality or interactive elements can help create more engaging and memorable greeting card experiences.
Industries Being Reshaped
- Greeting Card Manufacturing
- Manufacturers can add more interactive or customizable options to their existing products in order to cater to a wider range of customers.
- Comedy Writing
- Comedy writers can find new opportunities to create material for greeting card companies that specializes in niche or unexpected themes and occasions.
- E-commerce Platforms
- Digital retailers can explore ways to create a more personalized and interactive shopping experience for customers looking for unique greeting cards beyond standard retail offerings.
