Custom Vans for fifty bucks? Nope not a mommy van, but a shoe. Van's has developed a whole lifestyle around their brand. By sponsoring skateparks, events, entertainment, they have a very loyal following. On their website you can make custom shoes to show off your personal style. The varieties of combinations is practically limitless.
Want something a little more high fashion? Try these:
Implications - As more and more products flood the market, consumers are looking for those that are individual to their own personal style and self-expression. A company that provides consumers the option of participating in the design of its product is an advantage in today's overwhelming market. Companies looking to maintain a loyal following should consider supplying customers with the option of customizing their products.