Baggy Oddball Fashion

The CTRL SS12 Women's Collection is the Opposite of Feminine

While many fashion labels are channeling the refined eras of the 20s and 60s for the coming year, other brands are working to balance out the scene with oddball, casualwear such as that seen throughout the CTRL SS12 Womens catalog. As though inspired by the quirky styles of Japan, this Finland-based fashion house has put together a line that is as much fun as it is comfortable.

Although a lot of the designs in the CTRL SS12 Womens collection is the opposite of feminine, there is still womanly appeal that simply has a harder edge. The CTRL SS12 Womens collection is filled with baggy items that include boxy shirts, harem-styled pants and grandpa shirts, all of which convey a cute, badass attitude.

Oddball Fashion
Fashion labels are bringing oddball casualwear that can balance the refined eras of 20s and 60s.
Genderless Style
Genderless fashion styles like the CTRL SS12 Womens collection are becoming increasingly popular.
Comfortable Chic
Comfortable chic is becoming a staple trend in fashion as seen in the CTRL SS12 Womens catalog.

Where This Applies

Apparel Industry
The apparel industry should focus on creating genderless and comfortable clothing items such as boxy shirts, harem-styled pants, and grandpa shirts.
Retail Industry
The retail industry should cater to consumers' demands of oddball and casualwear to balance out the scene with refined eras of fashion.
Fashion Industry
The fashion industry has the opportunity to embrace the cute, badass attitude of designs such as the CTRL SS12 Womens collection.
SCORE
2.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 15%
Freshness 8%

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