The formula for luxury lingerie lines looking to make a splash with a new campaign is simple: combine an unusual setting with one of the world's top models and an avant-garde photographer, which is precisely what the the Crystal Renn Agent Provocateur Spring/Summer 2013 campaign does with high-minded style.
The Crystal Renn Agent Provocateur Spring/Summer 2013 campaign was shot by French photographer Olivier Zahm, perhaps best known for his work at French culture and fashion trendsetter Purple Magazine. Zahm photographs Renn in a distinctly 70s gas station, the 26-year-old American bombshell exuding a powerful, upper-class sexuality.
The most indelible image in the Crystal Renn Agent Provocateur Spring/Summer 2013 campaign sees the Florida native in a pink and yellow-flecked outfit, head cocked to the side, her hands loosely gripping a remote-controlled monster truck. The shot is playful, mischievous, and lighthearted -- everything you want in (and out of) lingerie.
Why This Trend Is Growing
- Unconventional Photoshoots
- The success of the Crystal Renn Agent Provocateur campaign illustrates the potential for lingerie campaigns shot outside of conventional studio settings.
- Sophisticated Sexy
- The Crystal Renn Agent Provocateur campaign suggests an opportunity for lingerie lines to market their products as both high-end and provocative.
- Modern Pin-up
- The playful and playful aesthetic of the Crystal Renn Agent Provocateur campaign suggests a trend toward modern interpretations of classic pin-up styles.
Industries Being Reshaped
- Lingerie
- The Crystal Renn Agent Provocateur campaign highlights opportunities for lingerie companies to collaborate with high-profile photographers to differentiate their products.
- Photography
- The success of the Crystal Renn Agent Provocateur campaign illustrates a potential market for fashion photographers with a unique aesthetic and perspective.
- Advertising
- The Crystal Renn Agent Provocateur campaign showcases the potential for unconventional advertising campaigns to generate buzz for luxury lingerie lines.
