McDonald's Australia – or Macca's as it's known regionally – has just delighted fans with the launch of its new Creme Brulee Pie and Creme Brulee McFlurry.
Just in time for the national day of France (Bastille Day), McDonald's Australia decided to offer its own takes on a classic French dessert. First, there is the Creme Brulee Pie, which is a turnover-style hand pie that consists of fried pastry crust filled with a blend of caramel and vanilla custard. Next up is the Creme Brulee McFlurry, which takes pieces of the fried Creme Brulee Pie and combines them with vanilla soft serve and sweet caramel sauce.
The new Creme Brulee Pie and Creme Brulee McFlurry are available now for a limited time.
Image Credit: McDonald's Australia
What Makes This Trend Stand Out
- Dessert Mash-ups
- There is an opportunity for fast food chains to create unique and unexpected desserts by combining different desserts or flavors, such as McDonald's Creme Brulee Pie and McFlurry.
- Limited-time Offerings
- Fast food chains can create excitement and buzz by offering limited-time menu items that are only available for a short period of time, like McDonald's Creme Brulee Pie and McFlurry.
- Celebrity Collaborations
- Fast food chains could collaborate with well-known chefs or celebrities to create unique menu items that showcase their personal style or flavor preferences, like McDonald's partnership with French cuisine for Bastille Day.
Sectors Adopting This
- Fast Food Chains
- Fast food chains have the potential to disrupt the dessert industry by offering unique and unexpected dessert options, such as McDonald's Creme Brulee Pie and McFlurry.
- Limited-time Offerings
- Limited-time offerings could be disruptive in the fast food industry by increasing sales and creating a sense of urgency among customers to try new menu items, like McDonald's Creme Brulee Pie and McFlurry.
- Celebrity/brand Collaborations
- Collaborating with well-known chefs or celebrities would be a disruptive innovation opportunity for fast food chains as it could attract new customers and create buzz around the brand or menu item, like McDonald's partnership with French cuisine for Bastille Day.
