Dolce and Gabbana Reduces Pricing through Supply Chain Management

 - Jun 17, 2009   Updated: Jun 14 2011
References: dolcegabbana & wwd
Stefano Gabbana and Domenico Dolce of Dolce and Gabbana are causing a stir in the fashion industry.

The iconic fashion duo has decided to slash prices from 10-20 percent while maintaining their quality and creativity.

This pricing is set to hit for spring season items straight across the board for all Dolce and Gabbana brands.

The pair made the move through a focus on supply chain management.

Implications - When a recession hits, companies need to recognize that most consumers are no longer willing to spend and indulge on goods that are seen as a luxury product. By slashing the price while maintaining brand quality, the company manages to create a positive relationship with the consumer as they demonstrate an understanding of the economic crisis.