Billabong's 'creatures of color' editorial deviates from the expected aesthetic of the brand, offering consumers a dreamy, infrared photo shoot that spotlights female surf stars.
The color palette used for this shoot aids in creating a whimsical-looking world, where the sky is pink-hued and the palm trees are red. The subjects of this shoot can be seen walking along the beach, surfing, or posing in the red-colored forest. In addition to creating an incredibly unique aesthetic, the Billabong team states that the infrared technique was used because "‘being immersed in surfing can sometimes feel as if you are stepping into a portal to a different planet where life becomes more colorful. the freedom, the smell, the excitement, you become one with your surroundings. a place where you can roam free and surf empty waves."
Image Credit: Billabong
Photo Credits: designboom, billabong