Eco-Friendly Greetings From Fugu Fugu Press Show You Care
Stanley Tanner — March 7, 2009 — Eco
References: fugufugupress
Fugu Fugu Press is an innovative letterpress company located in Pasadena, California. The company is run by just two people. They create a variety of cute and clever letterpress cards for all occasions.
The cards only run for $5 and can be purchased through their website. They're a great way to give a unique gift, and they show you spent more than 5 minutes at a grocery store hastily picking out a card.
Implications - The cards scream environmentally friendly as they are each printed on recycled paper and use soy-based ink. The corresponding envelopes are decorative homes for the cards and share the environmental consciousness that make these cards so distinctive.
The cards only run for $5 and can be purchased through their website. They're a great way to give a unique gift, and they show you spent more than 5 minutes at a grocery store hastily picking out a card.
Implications - The cards scream environmentally friendly as they are each printed on recycled paper and use soy-based ink. The corresponding envelopes are decorative homes for the cards and share the environmental consciousness that make these cards so distinctive.
Trend Themes
1. Eco-friendly Letterpress Cards - Opportunity for disruptive innovation in the greeting card industry by offering eco-friendly letterpress cards made from recycled paper and soy-based ink.
2. Cute and Clever Cards - Opportunity for disruptive innovation in the greeting card industry by creating a variety of unique, cute, and clever letterpress cards for all occasions.
3. Direct-to-consumer Sales - Opportunity for disruptive innovation in the greeting card industry by selling letterpress cards directly to consumers through a website, cutting out the traditional retail channels.
Industry Implications
1. Greeting Card Industry - Disruptive innovation opportunities in the greeting card industry by incorporating eco-friendly practices, creating unique cards, and exploring direct-to-consumer sales.
2. Printing and Publishing Industry - Disruptive innovation opportunities in the printing and publishing industry by adopting eco-friendly printing practices, exploring creative card designs, and embracing direct-to-consumer sales.
3. E-commerce Industry - Disruptive innovation opportunities in the e-commerce industry by offering a unique range of letterpress cards for online purchase, attracting environmentally-conscious consumers, and providing a convenient shopping experience.
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