Foulplay and Korio are Giving Away a Nutritious, Soft, Doughy Treat
Laura McQuarrie — April 20, 2026 — Lifestyle
At a time when protein-packed desserts are seemingly everywhere and creatine is beginning to get the same treatment, Singapore-based performance supplement brand Foulplay and sandwich shop Korio teamed up to create a nutritious creatine-infused donut concept. Rather than being a full-blown launch, "what is probably the world’s first creatine-infused donuts" was developed under CAFE FOULPLAY, a platform for finding novel ways to present functional nutrition, and fans based in Singapore can enter for the chance to win and experience them via a social media giveaway.
The soft treat is made with pure, potent classic creatine and folded into Korio’s signature sea salt glaze to support power and performance. With a single donut containing 2.5 grams of creatine, eating two of these limited concept donuts provides the daily gold standard.
The soft treat is made with pure, potent classic creatine and folded into Korio’s signature sea salt glaze to support power and performance. With a single donut containing 2.5 grams of creatine, eating two of these limited concept donuts provides the daily gold standard.
Trend Themes
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Functional Indulgence — Blends of indulgent treats with measurable nutritional benefits create opportunities for products that satisfy cravings while contributing to fitness and wellness goals.
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Creatine-infused Foods — The incorporation of performance supplements like creatine into everyday foods points to a shift toward discreet, food-format delivery of workout-enhancing ingredients.
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Limited-edition Nutraceutical Collaborations — Short-run partnerships between niche supplement brands and local food operators enable testing of novel formulations and consumer demand for hybrid wellness experiences.
Industry Implications
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Food Service and Cafes — Bakeries and cafes experimenting with functional ingredients can transform menu items into performance-oriented offerings that attract fitness-minded customers.
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Sports Nutrition and Supplements — Supplement companies expanding into culinary formats reveal potential for formulation expertise to be monetized through retail-ready, taste-forward consumables.
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Consumer Packaged Goods Confectionery — Confectionery brands adapting active ingredients into mainstream sweets indicate a pathway for shelf-stable, mass-market functional treats that merge pleasure and performance.
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