Hello Kitty is back again with these funky necklaces. The crashing cat teamed up with AMBUSH and can be seen in the gallery above sitting atop their signature ‘Pow’ pendants.
In combination with a gold-colored chain, the Hello Kitty pendants come in three colours: gold, neon pink and neon green.
Implications - As the economic power shifts from the USA to China, we'll be seeing a lot more Sarnio products at our front doors. The cutesy, childlike look of Hello Kitty may seem harmless, but the character is a dominant force to be reckoned with. To stay afloat during this time of economic uncertainty, businesses need to make sure to consider the influence of eastern culture.
What's Driving This Trend
- Eastern Influenced Jewelry
- Opportunity for jewelry brands to tap into the growing demand for eastern cultural influences in their designs.
- Neon Fashion Accessories
- Brands can capitalize on the popularity of neon colors in fashion by incorporating them into their accessory lines.
- Collaborative Brand Partnerships
- Businesses can explore partnerships with popular characters or brands to create unique and appealing products.
Who This Affects Most
- Jewelry
- Jewelry brands can leverage the trend of eastern influenced designs to attract a broader consumer base.
- Fashion
- The growing popularity of neon colors allows fashion brands to expand their offering with eye-catching accessories.
- Licensing and Merchandising
- Companies can explore collaborative partnerships with popular characters or brands to create a wide range of merchandise.
