Artist Craig Redman has used his signature 'Darcel Disappoints' character for the special edition Fashion's Night Out 2010 iPhone 4 Incase for Colette. With only 300 pieces available, don't sleep on this mega collaboration.
Incase's traditional slider case is a perfect fit for Craig Redman's quirky and fun design that includes both Paris' Eiffel Tower and the American Statue of Liberty -- now how's that for synergy?
Implications - With the number of people that own smartphones these days, consumers are looking for new ways to stand out from the crowd. iPhone cases are just one way for individuals to be unique with otherwise conventional purchases. Companies would be wise to consider how simple designs on traditional products can appeal to customers wanting to stand out.