Craig Green has introduced another collection in partnership with adidas, which was first unveiled at his Spring/Summer fashion show in Paris. The collection focuses on the ‘Stan Smith’ and ‘Retropy’ silhouettes, which Green visualizes through a uniform, protection-focused lens. The ‘Stan Smith’ will receive a ‘BOOST’ silhouette made from the BOOST material and will be offered alongside two ‘Split Stan’ and ‘Flat Stan’ sandals. The ‘Retropy’ shape also incorporates BOOST uppers, using the technology to construct chunky, wearable versions of the original sneakers.
In an interview, Craig Green commented on the sneaker’s construction: “We always have a more conceptual and sculptural side to the collections, but we offset that with something very approachable and understandable. The sculptures are more interesting because there’s something approachable with them, and the clothing is more interesting because there’s something sculptural with it.”
Image Credit: Craig Green
Why This Trend Is Growing
- Protection-focused Footwear
- The collaboration between Craig Green and adidas introduces BOOST technology into protective, uniform-inspired footwear designs.
- Chunky Sneaker Revival
- The revamped 'Retropy' silhouette incorporates chunky BOOST uppers as part of the recent trend in exaggerated, retro-style sneakers.
- Sculptural Sportswear
- Craig Green's collections balance conceptual, sculptural elements with approachable, wearable clothing and footwear like the adidas collaboration.
Industries Being Reshaped
- Athletic Footwear
- The BOOST technology and uniform-inspired designs of the Craig Green x adidas collection contribute to the ongoing disruption of athletic footwear.
- Fashion and Technology
- The collaboration between fashion designer Craig Green and sports brand adidas highlights the increasing overlap between fashion and technology as seen in the use of BOOST material.
- Sustainable Sportswear
- The BOOST material used in the Craig Green x adidas collection is made from repurposed plastic, providing an opportunity to disrupt the sustainable sportswear industry with innovative materials and design.
