Dan Sjölund captures 'Hej Du', a couple photography editorial that is lensed for web publication The Ones 2 Watch. The image series features models Andrea Schylström and Oliver Kumbi who channel fashionable lovers in the shoot.
Styling for 'Hej Du' is the work of Adam Pettersson who dresses models Andrea and Oliver in pieces that are youthful, urban and edgy in their aesthetic. His fashion picks include pieces from Zara, Cheap Monday and Acne Studios among other labels.
Hair styling for this couple photography exclusive is the work of Karolina Danielson who works alongside makeup artist Åsa Karlstén. The beauty duo highlights fresh-faced cosmetics and natural hair styles in this photo series that is all about looking effortlessly cool rather than over-the-top.
Why This Trend Is Growing
- Couple Photography
- Disruptive Innovation Opportunity: Develop new techniques or technologies for capturing unique and creative couple photos.
- Fashion-forward Styling
- Disruptive Innovation Opportunity: Create innovative styling methods or platforms that offer personalized fashion recommendations for couples.
- Effortlessly Cool Look
- Disruptive Innovation Opportunity: Design new beauty products or services that promote a natural and effortlessly cool aesthetic.
Industries Being Reshaped
- Fashion
- Disruptive Innovation Opportunity: Integrate virtual try-on technologies into online fashion platforms to enhance the couple shopping experience.
- Photography
- Disruptive Innovation Opportunity: Develop AI-powered image editing tools that automate the process of enhancing couple photos for a more professional look.
- Beauty
- Disruptive Innovation Opportunity: Create eco-friendly and natural beauty products that align with the effortlessly cool trend seen in couple photography.
