Recently, a new COS lookbook was released to promote the brand's Spring 2017 collection for women. In order to maintain the minimalist aesthetic that the brand is so celebrated for, all of the images that comprise the lookbook make use of a rural mountainous landscape as a backdrop.
The female muse that's featured in the new COS lookbook poses in a casual manner to highlight the versatility of the apparel as well -- making it look as though it can be worn in virtually any situation, whether it's for a day out in the city, or a relaxing hike in the valley.
Included in the brand's Spring 2017 collection are various skirts that hit below the knee, flowing blouses that can easily be dressed up and down, button-up shirts, denim jackets, wide-legged pants, and more.
Key Themes Behind This Trend
- Minimalist Fashion
- The use of rural landscapes as backdrops for fashion lookbooks could inspire fashion brands to embrace minimalism as a trend.
- Versatile Apparel
- COS's focus on versatility in their lookbook could prompt other fashion brands to emphasize the multi-use potential of their products.
- Nature-inspired Marketing
- The use of natural landscapes as backdrops for fashion lookbooks could inspire other industries to incorporate nature into their marketing strategies.
Where This Applies
- Fashion Industry
- Fashion brands could use COS's minimalist lookbook to inform their own marketing and product development strategies.
- Travel Industry
- Travel brands could utilize natural landscapes in their marketing materials to promote adventure and exploration.
- Outdoor Apparel Industry
- Companies that specialize in outdoor apparel could take inspiration from the use of nature in COS's lookbook to create their own marketing materials.
