Nike's signature Air Max 97 sneaker model is getting a Cork colorway update that is brightened with a light tonal palette as well. The 'Coconut Milk' hue makes up a lot of the upper and most of the shoe is made using white canvas materials.
It is then accented with a series of bright accents including a Fig. 6 detail embroidered on top of the tongue section. Additional accents include the dark yellow mesh material that builds the collars to match the same color that runs along with the mudguards. This is a thin strip of cork material and as a touch of branding, there is a small Swoosh embroidered at the mudguards as well.
Image Credit: Nike
Why This Trend Is Growing
- Chunky Sneaker Trend
- As chunky sneakers continue to remain popular, brands can explore new colorways and materials.
- Tonal Color Trend
- Tonal colorways provide an opportunity for brands to create unique and cohesive designs.
- Branded Accents Trend
- Adding branded accents like the embroidered Swoosh can elevate the design of sneakers and create a unique look.
Industries Being Reshaped
- Footwear Industry
- As the popularity of chunky sneakers continues, the footwear industry should explore new colors and material options to keep up with the trend.
- Fashion Industry
- Tonal colorways can be utilized in various fashion categories, providing an opportunity for fashion brands to create cohesive looks across their collections.
- Marketing Industry
- Branded accents are a great opportunity for marketing teams to create brand recognition and add a unique touch to product designs.
