'Airside and Mother' Promote Firm + Earth

 - Jul 31, 2007   Updated: May 30 2011
References: youtube
This is a really sweet animation put together by ad agencies Airside and Mother on how we can do our bit to save the earth. The interesting takeaway is that their animation actually serves as a great advertisement for the quality of their work... So in a way, this is a self promoting ad that also aims to save the world!

Implications - Eco-conscious organizations are looking to inspire the youth of today as they will be the new generation to inspire their younger peers. With the youngsters' short attention span, print ads and lectures aren't going to get through to them. Instead of using traditional methods, organizations will have to utilize the Internet, cartoons or anything with an entertainment factor that will get through to children.