‘Popular is Popular’ is the name for the Cookies-n-Cream 2011 Summer Collection. The collection offers a wide range of warm weather essentials for both and men and women. The New York-based brand’s summer collection is features plenty of vibrant colors and pop culture references.
Graphic t-shirts showcasing images that look like comics, iconic logos and pop culture personalities such as Lady Gaga make up most of the Cookies-n-Cream 2011 Summer Collection. With plenty of shorts, tanks and t-shirts boasting bold colors, this collection is ideal for any city slicker looking to keep cool this season.
Implications - Businesses that incorporate a wide range of iconic pop culture references throughout their products will appeal to a very wide audience. Consumers will likely be drawn to the familiarity and approachability of these concepts and will willing to make an investment.
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