Modernized Old-School Sneakers

The Converse All Star Pro BB Sneaker is Made from Nike Quadfit Mesh

Converse basketball sneakers were first introduced in 1917 and have maintained a somewhat familiar look since, so the Converse All Star Pro BB Sneaker has been created to offer athletes a new option to don on the court.

The sneakers were created in collaboration with Nike innovator Eric Avar and feature a distinctly modern aesthetic that is focused on enhanced comfort. The sneakers are crafted with an upper section that is made from a single layer of Nike Quadfit mesh that helps them to move with the wearer without messing with the silhouette.

The Converse All Star Pro BB Sneaker also boasts a Nike React foam core to provide cushioning that is also responsive to movements. Priced at $140, the sneakers will launch this May.

Modernized Sneakers
Incorporating new materials and technology, old-school sneakers are being updated to offer enhanced comfort and performance.
Collaborative Design
Increasing partnerships between brands like Converse and Nike result in innovative sneaker designs that combine the best of both worlds.
Tech-infused Footwear
The integration of advanced technologies, such as Nike React foam, is revolutionizing the functionality and feel of sneakers.

Sectors Adopting This

Athletic Footwear
The athletic footwear industry has an opportunity to innovate by incorporating new materials and technologies into classic sneaker designs.
Sportswear
Sportswear brands can capitalize on collaborative design partnerships to create unique sneakers that appeal to both athletes and fashion-conscious consumers.
Material Science
The field of material science can contribute to the development of advanced materials that offer improved comfort and performance in athletic footwear.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 91%
Freshness 8%