Cone Denim, known for sustainable and innovating clothing, has launched its latest novelty -- the Self-Clean Jean. Cone Denim has partnered with Noble Biomaterials to incorporate its Ionic technology to prevent the growth of bacteria and microbes on the surface of fabric. Moreover, Cone has added a sustainable element to the product by including a protection layer that helps the denim to remain clean and odor-less for more time, making the need for washing less frequent. The denim uses Cone’s Distilled Indigo, which also saves water, energy and chemicals in the process.
Cone Denim is launching the Self-Clean Jean in their Spring/Summer ’21 collection.
Image Credit: ConeDenim