So, you would love to have the latest version of Microsoft OfficeShopSuite software, or you lust for the UberTrucker computer but just don’t know if it’s worth it? Microsoft thinks you are not alone and has filed a patent application to you let you pay as you go for computers and software as you use them. It’s not a lease. Microsoft gets you to agree to let them have access to how much you use your computer and the software and pay them.
Why This Trend Is Growing
- Pay-as-you-go Computing
- Disruptive innovation opportunity: Developing a flexible payment model for consumers to access and use computers and software, allowing them to pay based on actual usage.
- Usage-based Payment
- Disruptive innovation opportunity: Implementing a payment system that charges users based on the amount of computer and software usage, offering a more cost-effective option for individuals and businesses.
- Access Economy
- Disruptive innovation opportunity: Creating a platform that enables users to access and utilize computers and software on a temporary basis, reducing the need for long-term ownership.
Industries Being Reshaped
- Technology
- Disruptive innovation opportunity: Technology companies can explore new business models and pricing strategies to provide consumers with flexible and affordable access to computers and software.
- Software as a Service (saas)
- Disruptive innovation opportunity: SaaS providers can leverage usage-based payment models to attract new customers and offer more customizable pricing options.
- Rent-to-own
- Disruptive innovation opportunity: Companies in the rent-to-own industry can expand their offerings to include computers and software, providing individuals and businesses with a more affordable way to access technology.
