The new Common Projects Spring/Summer 2018 capsule sports bold colorways and speckled details. The popular shoe label gained recognition for its ability to craft classic footwear silhouettes with a luxurious and personal twist. A notable addition to the Common Projects Spring/Summer 2018 series is the brand's returning iconic Achilles shoe in both bold purple and blue colorways.
Additionally, the new series prepares for the upcoming warmer weather with light speckled details on the label's staple silhouettes. Another standout detail that is incorporated is the use of textured wool, coating the upper of the sneakers. Aside from sneakers, the Common Projects Spring/Summer 2018 collection is also comprised of crepe sole shoes and the brand's version of the classic Chelsea boots.
Image Credit: Common Projects
What's Driving This Trend
- Bold Colorways
- Disruptive innovation opportunity: Explore the use of bold, vibrant colors in traditional footwear to create unique and personalized designs.
- Speckled Details
- Disruptive innovation opportunity: Experiment with incorporating speckled details into footwear designs to add texture and visual interest.
- Textured Wool
- Disruptive innovation opportunity: Utilize textured wool as a material in footwear construction to enhance comfort and style.
Who This Affects Most
- Footwear
- Disruptive innovation opportunity: Reimagine classic shoe silhouettes by incorporating bold colors and unique textural elements.
- Fashion
- Disruptive innovation opportunity: Combine unexpected materials and design features to create eye-catching and distinctive clothing and accessory collections.
- Retail
- Disruptive innovation opportunity: Introduce new, trend-driven shoe designs to the market to attract fashion-conscious consumers and drive sales.
