These Nikelab and COMME des GARÇONS sneakers are simple and futuristic; they have no laces on the uppers, make use of highly functional materials, have soles with a unique but supportive shape, and artful branding that brings just the right amount of variance to the overall design.
The colorway adds to the streamlined look of the Nikelab and COMME des GARÇONS sneakers even more, with different hues of gray working together. As the uppers are constructed from breathable material that has a knit look, the different hues of gray are able to swap subtly, making for a speckled pattern that allows the shades to change with a slight ombre effect.
Nike's branding is included in its traditional form, with its Swoosh logo on the sides of the uppers and its name on the tongues. COMME des GARÇONS' name is included on synthetic bands that complement the areas where the laces would usually be.
What's Driving This Trend
- Minimalist Footwear
- The sleek and laceless design of Nikelab and COMME des GARÇONS sneakers taps into the trend for minimalist footwear.
- Functional Materials
- The use of highly functional materials in the sneakers highlights the trend for incorporating performance-driven elements into fashion.
- Artful Branding
- The artful branding on the sneakers demonstrates the trend for creatively incorporating branding elements into product design.
Who This Affects Most
- Athletic Footwear
- The minimalist and functional design of Nikelab and COMME des GARÇONS sneakers presents disruptive innovation opportunities in the athletic footwear industry.
- Fashion and Apparel
- The fusion of fashion and functionality in these sneakers opens up disruptive innovation opportunities in the fashion and apparel industry.
- Brand Marketing
- The use of artful branding in the sneakers suggests disruptive innovation opportunities in the brand marketing industry, where creatively incorporating branding elements can enhance product appeal.
