DU/ER, the apparel brand that combines fashion and function founded by Gary Lenett and Abid Haffez in 2013, offers a range of versatile and comfortable apparel for men. Some standouts from the brand include the No Sweat Jogger, the Only Tee, and the Live Lite Pant Slim.
The No Sweat Jogger, as its name might suggest, is a breathable pant option that offers the comfort and stretch of sweatpants but with an elevated, office-approved aesthetic. The Only Tee, on the other hand, boasts a modern fit with a bound neckline for a sophisticated and high-end tee that features performance capabilities. Lastly, the Live Lite Pant Slim are made from an ultra-lightweight fabric that offers maximum stretch for maximum comfort.
The entire DU/ER range is available to purchase online and in stores.
Image Credit: DU/ER
Key Themes Behind This Trend
- Functional Rugged Apparel
- Disruptive Innovation Opportunity: Explore the use of advanced fabrics and materials to create durable and versatile apparel for men.
- Versatile Comfortable Apparel
- Disruptive Innovation Opportunity: Develop clothing options that combine style and comfort while incorporating performance capabilities.
- Breathable Office-approved Pants
- Disruptive Innovation Opportunity: Design pants that provide the breathability and stretch of sweatpants but with a professional look suitable for the office.
Where This Applies
- Fashion and Apparel
- Disruptive Innovation Opportunity: Embrace functional innovation to create apparel that meets the evolving needs of consumers.
- Online Retail
- Disruptive Innovation Opportunity: Capitalize on the growing trend of online shopping by offering versatile and comfortable clothing options for men.
- Sportswear
- Disruptive Innovation Opportunity: Incorporate advanced lightweight fabrics and technologies into sportswear to enhance comfort and performance.
