The Colour & Color Tumblr Illustrates the World Through Rainbows
Leslie Chen — June 30, 2011 — Art & Design
References: blog.urbanoutfitters & colourandcolor.tumblr
Celebrating the beauty of shades is the Colour & Color tumblr. The blog shows that one color has many different facets and aspects to it; just as everything in life does too.
Choosing a different color each week, the Colour & Color tumblr explores that certain shade through a series of images. Scrolling through the different photos gives you a dreamy sense of being or a playfully spontaneous feeling. Each color has the ability to evoke a different emotion.
The Colour & Color tumblr will definitely inspire you to introduce some aspect of the rainbow into your life.
Implications - With a growing number of stresses each day, modern consumers are looking for a quick escape. Art that provides a calming element is appealing to those who don’t have the time to relax but still desire a way to do so. Companies could focus on this aspect of tranquility in order to attract more customers.
Choosing a different color each week, the Colour & Color tumblr explores that certain shade through a series of images. Scrolling through the different photos gives you a dreamy sense of being or a playfully spontaneous feeling. Each color has the ability to evoke a different emotion.
The Colour & Color tumblr will definitely inspire you to introduce some aspect of the rainbow into your life.
Implications - With a growing number of stresses each day, modern consumers are looking for a quick escape. Art that provides a calming element is appealing to those who don’t have the time to relax but still desire a way to do so. Companies could focus on this aspect of tranquility in order to attract more customers.
Trend Themes
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Color Exploration — Companies can tap into the trend of exploring and celebrating different colors by launching products and experiences that showcase a variety of shades.
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Emotion-evoking Design — Designers can capitalize on the concept of colors evoking certain emotions by creating products and experiences that aim to affect the consumer's mood positively.
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Escapism Through Art — Brands can focus on providing consumers with an element of escapism through art by offering products and experiences that provide a calming effect.
Industry Implications
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Fashion and Beauty — Fashion and beauty brands can launch color-centric collections with a focus on exploring different shades and highlighting their unique characteristics.
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Home Decor — Home decor companies can create products that incorporate various colors with an aim to create a peaceful and calming ambiance at home.
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Hospitality and Tourism — Hotels and tourist destinations can use color to evoke emotions and create a tranquil environment for their guests.
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