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Study Shows Blue & Pink Are Global Gender Tones

 - Aug 21, 2007
Blue and pink are not just the official colours for males and females in the Western world. A recent study completed by psychologists shows that this trend has carried on to other cultures, including Asian ones. Since babies and little kids often look androgenous, it's a common way for parents to dress their little ones in order to convey gender to the world. The colour-coding doesn't stop in childhood, however, as a recent study shows; the colours continue to be favourites throughout adulthood.

"It's innate and occurs across cultures, claim British researchers who studied the colour preferences of 208 young adults: 171 Britons and 37 mainland Chinese," the Australian reported.

"Along with psychologist Yazhu Ling, Professor Hurlbert asked volunteers to select, as quickly as possible, their preferred colour from each of a series of paired, coloured rectangles. They reported yesterday in the journal Current Biology that the most popular colour by far was blue."

"The finding was so strong that observers could pick the sex of people based upon their colour preferences alone."